We started Scientific Innovations with the goal of creating magical experiences. Magicians have difficult jobs. They have a room of people that they have to amaze. Everyone in the room has a different mental model and belief system, yet the magician's job is to wow everyone. That is what we strive to do with anything that we create. Our goal is not to create products and technologies, but to create magical experiences for everyone through our products and technologies.
We also believe that experiences are not just defined by the product but also by the company that offers the product. We therefore decided to build companies around the products and technologies that we create.
We begin with ideas. We tend to be domain agnostic. In fact, we prefer getting into areas where we don't have any knowledge and experience in. We prefer not to be constrained by our knowledge and experience. We explore these ideas, test them, gain feedback, learn and adapt the concepts. When we deem an idea to be commercially viable, we spin it off as a company where we build a team.
We have failed in more ideas than we have deemed to viable. However, we believe in quickly identifying that an idea is not going to be viable.
We believe in a global organization. We don't believe that a team has to be located in a single location. We are looking to build a global organization of magical experience creators.