Country : Singapore

3radical on Startup Jobs Asia

Summary Info

3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way. 3radical have built the first cloud based gamified mobile engagement platform – Voco.

It allows brands to truly engage consumers by delivering a ‘gamified’ experience including individually targeted challenges such as treasure hunts, photo sharing competitions, quizzes and purchase offers. When consumers engage in these challenges they can be rewarded with discounts, competition entries and level-ups in mobile phone games. Every consumer receives individual tactics based on their profile, behaviour and location, and the Brand gets rich information to analyse and optimise their communication across the business.

The experience is mobile first, and is delivered using apps, websites and other channels and integrates with brands’ existing marketing activity, making it even more effective.

Through a marketers portal the brand can select individual consumers to receive gamified offers and alerts based on demographic information, Facebook profiles, past behaviour and location. Rich analytics enables the brand to further enhance future offers.

The "gamified experience" drives very high engagement, with more than 40% of all consumers downloading the app to date engaging with a gamified offer from a Brand. This is because it is both contextual and delivers value to the consumer as well as the brand, and is attractive to a large and growing audience.

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