How Should Startups Handle Media n PR

Getting your Startup in the 'limelight', is one of the most crucial things you should do to get your platform known. It can help with acquiring new clients, getting investors to notice your Startup or partnership collaborations! Especially if you are new to the Startup environment with not much network that’ll help you get the word out, media can be one of the amazing way to do it. Also, what goes up in the media might not be ideal for your Startup's reputation. This is where you will need a crisis management plan prepared beforehand.

Thus, join Startup Jobs Asia's community event - 'How Should Startups Handle Media and PR?' and learn from the Masters! Our panelist comes from different walks of life, namely, Online Media, Print Media, PR Agency and an In-House Marketing/PR person! Get valuable insights as they share their experiences with you at the event.

Learn about…
  • The basics of approaching media
  • Getting maximum coverage for your Startup
  • Releasing a press release, the dos and donts
  • Methods to approach the crisis when it happens and the areas to take note of
  • Getting outsource or in-house to handle your PR / Media

The Panelist

Grace Chng - Senior Tech Correspondent

Bio: Tech journalist in Singapore with over 2 decades of experience. Extensive contacts with C-suite of key tech companies in Singapore. Particularly interested in start-ups, venture capital and innovation; emerging technologies and tablets and smartphones.

Teh Liang Hwei – Singapore Editor, Vulcan Post

Bio: Teh Liang Hwei is the Singapore editor for Vulcan Post, a digital lifestyle publications. Read by hundred thousands of readers from around Southeast Asia, Vulcan Post reports on the latest mobile apps to interesting new trends, things that are appealing to the Generation-Y. She was one of the few Southeast Asian attendees of the recent Apple iPhone 6 main event in Cupertino, where she represented Vulcan Post. She also has experience on the other side of the coin, having worked with boutique PR firm PRecious Communications with several tech and startup clients.

Brian Koh - Marketing Manager, e27.co

Bio: Brian is a full-stack marketing professional with 6 years experience in digital marketing, content marketing, social media, corporate communications & branding as well as public relations.

Prior to joining e27, he was a public relations and social media consultant at Ogilvy Public Relations Singapore and Digital Influence (Now Social@Ogilvy) as well as an English, Social Studies and History teacher at a public school.In these years as a professional, he has worked alongside brands such as Intel, Sony PlayStation, IBM World Community Grid, Microsoft Bizspark, SoftLayer, Samsung Developers and many more cutting edge technology brands

Peter Justin Yu – Director, Bebop Asia

Bio: Director of Bebop Asia, a public relations guerrilla marketing agency that brings excitement from brands to customers. Peter has been the chief agent for countless in-your-face PR stunts from mega concerts to flashmobs to motorcade displays. Also, he is the publicist of many up and coming tech startups that go after game changing ideas.

(Note: Ticket's fee to cover food & beverages)
FOR PARTICIPANTS: If you have a question for the panel, you can TWEET #SUJmedia follow by your questions! We will be gathering all questions and we will be asking the panel at the event so no time is wasted! TWEET #SUJmedia follow by your question now!

Announcement: For participants, there will be a promocode given out nearer to event date that will enable you a discount of $10 off total amount (to and fro the event, e.g From your current destination to the event venue and from the event venue to your next destination, $10 off total amount each way) if you book a cab through GrabTaxi's application. - sponsored by GrabTaxi, our official transport partner.

Program Schedule

Time Program Information
6:00 pm to 6:45 pm Registration
6:45 pm to 6:50 pm Welcome by Startup Jobs Asia & *SCAPE
6:50 pm to 7:20 pm Workshop: DIY Your Own PR (Speaker: Peter Justin)
7:25 pm to 8:45 pm Introduction of Panelist / Panel Discussion
8:45 pm to 9:00 pm Q&A
9:00 pm to 10:00 pm Networking Session (Food & Beverages provided)

Organised By

Programme Partner

Official Transport Partner

Community Partners