Country : Malaysia
  • Full-time

Digital Marketing Executive (Malaysia)


Company Information:

Paktor was founded with the mission of connecting singles in Asia through technology- enabled platforms. Since its founding in 2013, Paktor Group has expanded beyond Singapore to the rest of Southeast Asia and North Asia, becoming the largest social dating group in the region. The company recently acquired a controlling stake in Taiwan live streaming company 17 Media to expand its business to social entertainment. Along with its other acquisitions in social dating such as Down, Inc and Goodnight, the group’s social entertainment and dating assets jointly account for over 20 million users in Asia.

Paktor is backed by institutional investors including Vertex Ventures (subsidiary of Temasek), Majuven, Convergence Ventures, Infinity Venture Partners and Yahoo Japan.


About Datesmith

Datesmith is the new offline dating agency in Malaysia that is wholly owned by Paktor. Headquartered in the sunny shores of Malaysia, Datesmith serves to offer a physical channel of connecting people, particularly singles. Forget exorbitant prices, mundane events and awkward moments. We provide modern matching services which are focused on casual settings, great company, and low prices that make effective dating affordable to everyone.

In addition, we regularly organize social events for singles to meet in a comfortable and inviting setting. With our strong partnerships with some of the finest hospitality and lifestyle organisations, Datesmith seeks to bring exciting events to the table. From adrenaline-pumping activities to experiential romantic dining, our range of attractive events makes it easy and fun for singles to get together and mingle.

Come join us at Datesmith to help singles find their life partner!

You can expect:

•       Easy and fun culture,

•       Start- up and young working environment

•       Good career development opportunities

•       Job Location: Kuala Lumpur, Malaysia

•       Attractive remuneration and benefits





We are seeking a performance- marketing specialist to help accelerate our customer acquisition program and expansion plans. The Digital Marketing Executive plays a pivotal role in supporting the marketing team on all aspects of digital marketing campaigns in Malaysia.

Digital Advertising

●      Develop digital marketing strategies for customer acquisition across multiple digital advertising channels

●      Achieve customer acquisition targets by setting up, testing, and optimizing digital advertising campaigns

●      When the digital advertisements are running, initiate ongoing ROI analysis to evaluate and measure efficiency and effectiveness of various digital advertising channels

●      Provide post- mortem campaign report detailing trends analysis and actionable recommendations for improvement and growth

●      Leverage on creative and unconventional means to find untapped sources of advertising traffic or customer sign-up


Email Marketing

●      Oversee daily email operations, coordinate email production and QA processes to ensure emails are accurate and deployed on time

●      Lead A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion

●      Maintain and analyse weekly and monthly reports for email KPI results diving into subject line open rates and creative review click-through rates

●      Optimize emails for both desktop, tablet and mobile devices


Community Management on Social Networks

●      Develop social media engagement strategy for the Malaysia market, source and promote high quality and inspirational content

●      Assume responsibility for Facebook page interactions and identify opportunities of engagement with the community

●      Identify new areas of content that should be perused and plan how to get such content sourced and reach amplified through social networks

●      Use a defined toolkit to help to measure and monitor social activity by understand why certain content performs better than the rest and providing actionable insights for next-steps backed by social data



You are someone based in Malaysia who is meticulous and efficient. You are also someone who constantly strives to achieve your goals and highly proactive in getting tasks done.

  • At least 2 years of hands-on experience in related field
  • Outstanding written and oral English communication skills
  • Proficiency with Google Analytics, Facebook/ Google ad platforms, Mailchimp
  • Competent with Google and Microsoft office tools
  • Highly analytical with the ability to read data and make recommendations for future enhancements to our messaging and content
  • High level of attention to detail, excellent organizational skills, and ability to prioritize demands, meet deadlines and manage time efficiently
  • Available to start work immediately
  • Based in Malaysia, Kuala Lumpur

Total applicants :6 Job posted 12 days ago Total Views : 87 Unique Views : 87 Today Views : 2

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