Paktor was founded with the mission of connecting singles in Asia through technology- enabled platforms. Since its founding in 2013, Paktor Group has expanded beyond Singapore to the rest of Southeast Asia and North Asia, becoming the largest social dating group in the region. The company recently acquired a controlling stake in Taiwan live streaming company 17 Media to expand its business to social entertainment. Along with its other acquisitions in social dating such as Down, Inc and Goodnight, the group’s social entertainment and dating assets jointly account for over 20 million users in Asia.
Paktor is backed by institutional investors including Vertex Ventures (subsidiary of Temasek), Majuven, Convergence Ventures, Infinity Venture Partners and Yahoo Japan.
GaiGai is the largest offline dating agency by membership size and operations scale in Singapore that offers personalized matching services and singles’ networking events. As a subsidiary of Paktor, we ride on the rising trend of mobile dating applications to bring singles together into real life dates. Our compatibility algorithm is also backed by neuroscience research and user behavioral study from over two billion swipes on Paktor. Come join us at GaiGai to help singles find their life partner!
You can expect:
• Easy and fun culture,
• Start- up and young working environment
• Good career development opportunities
• Job Location: City Hall, Seoul
• Attractive remuneration and benefits
We are seeking a performance- marketing specialist to help accelerate our customer acquisition program and expansion plans. The Digital Marketing Executive plays a pivotal role in supporting the marketing team on all aspects of digital marketing campaigns in Korea.
โ Develop digital marketing strategies for customer acquisition across multiple digital advertising channels
โ Achieve customer acquisition targets by setting up, testing, and optimizing digital advertising campaigns
โ When the digital advertisements are running, initiate ongoing ROI analysis to evaluate and measure efficiency and effectiveness of various digital advertising channels
โ Provide post- mortem campaign report detailing trends analysis and actionable recommendations for improvement and growth
โ Leverage on creative and unconventional means to find untapped sources of advertising traffic or customer sign-up
โ Oversee daily email operations, coordinate email production and QA processes to ensure emails are accurate and deployed on time
โ Lead A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion
โ Maintain and analyse weekly and monthly reports for email KPI results diving into subject line open rates and creative review click-through rates
โ Optimize emails for both desktop, tablet and mobile devices
Community Management on Social Networks
โ Develop social media engagement strategy for the Korea market, source and promote high quality and inspirational content
โ Assume responsibility for Facebook page interactions and identify opportunities of engagement with the community
โ Identify new areas of content that should be perused and plan how to get such content sourced and reach amplified through social networks
โ Use a defined toolkit to help to measure and monitor social activity by understand why certain content performs better than the rest and providing actionable insights for next-steps backed by social data
You are someone based in Korea who is meticulous and efficient. You are also someone who constantly strives to achieve your goals and highly proactive in getting tasks done.
โ At least 2 years of experience in related field
โ Native speaker of Korean language with outstanding written and oral English communication skills
โ Proficiency with Google Analytics, Facebook/ Google Naver and Daum ad platforms, Mailchimp
โ Competent with Google and Microsoft office tools
โ Highly analytical with the ability to read data and make recommendations for future enhancements to our messaging and content
โ High level of attention to detail, excellent organizational skills, and ability to prioritize demands, meet deadlines and manage time efficiently
โ Available to start work immediately
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