Purely B
Country : Malaysia
  • Full-time

Performance Marketing Specialist

PurelyB is Asia’s Personal Holistic Wellness Guide to Sustainable Healthy Living.

Our Vision is to invigorate Asia, improve the quality of life of many and empower sustainable holistic lifestyle changes

PurelyB is the leading trusted health & wellness online community portal and content guide in Malaysia and ASIA. we cater for Asian lifestyles and cultures with content, guidance and tools created by the best wellness experts, to help communities in Asia overcome their health issues and live a better quality of life.

A first of its kind in Asia, we've created an online ecosystem to benefit both consumers and brands in wellness. Our community & user base has grown 1000% in less than 2 years, with 100K+ monthly users worldwide, namely Malaysia, Singapore, India, Australia, North America, Hong Kong, Indonesia & the U.K.

Winners of the Red Herring Top 100 Startups in Asia awards, we are also graduates of the Stanford Entrepreneurship programme (2 week Technology ventures program in Silicon Valley with MaGIC in Aug 2015. Our long-term goal is to be the #1 preferred health and wellness brand and marketplace in Asia (potentially Worldwide), and truly influence positive lifestyle change.

With the holistic wellness industry achieving USD$200 billion in sales revenue in 2015,alone, the potential growth opportunities for a first mover in Asia is huge.

Come join our dynamic team ranging from leading digital experts in the tech, media and advertising industry to the leading health and wellness experts (natural health doctor, nutritionists, fitness coach..etc) in the Region.

You can find out more here: www.PurelyB.com





Role Purpose: Accountable for the online revenue generation through digital marketing campaign programs in accordance with the overall revenue and campaign performance KPIs.

Key Accountabilities:

1. Lead SEM, Social Media Marketing, and Mobile App Advertising.

2. Implement and execute campaigns across paid channels - search engine optimisation, display, affiliate programs, metasearch engines and programmatic display marketing and to ensure that campaigns are aligned with the overall online revenue strategy and global marketing and brand communications plans.

3. Lead marketing analytics- formulate and institutionalize best practices for ROI measurement and optimization across marketing channels.

4. Work with teams across functions in evaluating and implementing optimal marketing automation solutions from time to time.

5. Analyse performance of these campaigns, identifying key success metrics, working with the Digital Analytics Team to ensure end-to-end tracking in place for ROI analysis of all activities and continously optimise and adapt campaigns and initiatives.

6. Responsible to co-ordinate campaign execution on owned properties www.purelyb.com

7. Build an optimisation strategy for www.purely.com through personalization, testing and targeting approach and execute timely as project timeline.


1. A Bachelor's Degree in Marketing, Communication Design or Business Administration with a minimum of 4 years' experience of digital marketing management in an international B2C company or with a digital marketing agency.

2. Solid functional understanding and experience in managing all digital marketing tools like Google Analytics, Google Adwords, Facebook Power Editor or AdEspresso, etc.

3. Familiar with Programmatic Marketing techniques, Search Engine Marketing, Affiliate Programs, Metasearch Engines etc.

4.Analytical and able to work with large amounts of data to ensure maximum ROI of marketing spent.

5. Always have a creative mindset and be on top of what is latest/new in the digital world.

6. Readiness to roll up sleeves to drive success for the team and the company.

Total applicants :16 Job posted 12 months ago Total Views : 406 Unique Views : 406

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