Direct Lending Sdn Bhd
Country : Malaysia
  • Full-time
  • Freelance
  • Co-founder

Digital Marketer

Direct Lending is an online personal lending platform that provides the underserved fast, simple, safe and affordable access to credit; helping them to meet their emergency needs and achieve their dreams. Our mission is to make transparent and affordable credit accessible to everyone at anytime, anywhere.

Direct Lending commenced operation late 2016 by distributing personal financing underwritten by our financing partners and since then, our monthly loan disbursement volume has increased 7 times. Direct Lending is a participant in 2017 Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme.

We are a team of finance and technology professionals with a combined experience of more than 30 years gained from working across Malaysia, London, Hong Kong and Singapore.

We are now looking for a Digital Marketer to join us and grow this business to the next level.  You will be part of the founding team – this means you will gain equity, be an owner of the company together with a competitive pay package.  

Join us if you are passionate to transform the consumer lending landscape, believe consumers deserve a better borrowing experience and to advance financial inclusion. Read more about us:


You will be responsible for the planning, execution and optimisation of all our online marketing effort. The goal is to drive consumer awareness and increase our user bases so that more consumers can benefit from the better borrowing experience that we aim to deliver.

  • Formulation of strategies to build a lasting digital connection with users
  • Launch optimised online adverts and campaign to increase user awareness and to drive sales/ conversion
  • Plan and monitor the ongoing company presence on social media
  • Lead the Company SEO efforts
  • Content creation and management including information gathering, writing, editing and working closely with contributors/ writers. Continuous to find way to distribute content to more channels/ 3rd party website
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Work closely across the team to brainstorm and execute effective marketing campaigns, broadening our user reach and improve user experience and conversion on our website
  • Identify, build and maintain relationship with relevant 3rd parties for co-marketing, advertising and promotional opportunities
  • Measure performance of digital marketing efforts while keeping abreast with online marketing trends and keep strategies up-to-date
  • Mentor interns and expand the digital marketing team as necessary over time


  • Passion with what you do and have relevant experience in the digital marketing field 
  • Creative and dare to challenge conventional thinking (i.e. think outside the box)
  • Team player with good communication and interpersonal skills​
  • Good command of English and Bahasa Malaysia​
  • Have a customer service mindset. Always tactful and professional in your approach to represent the Direct Lending Brand


3000 - 6000 MYR

Total applicants :13 Job posted 2 months ago Total Views : 221 Unique Views : 220 Today Views : 1

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