StyleTheory
Country : Singapore
  • Full-time

Digital Marketing Associate

StyleTheory is a fashion technology startup which aims to build every woman’s dream of having an infinite wardrobe. Armed with technology and a revolutionary business model, our subscribers will be able to have access to more than 1000 outfits (and growing) by paying a monthly subscription cost.

With StyleTheory, we believe that every woman will be able to experiment with any style she adores from any designers around the world.

Responsibilities

Background

StyleTheory is a Fashion-Technology company that is redefining Fashion Consumption. We believe that there is an inefficiency in the way we consume fashion in today's world, and are on a mission to provide a smarter solution.

We are currently Southeast Asia's largest and fastest growing Fashion Rental startup. Our core product is a Fashion Rental Subscription using a “Netflix-for-Fashion” model, the first and only of its kind in the region. Today, we are focused on building more products to improve Fashion Consumption and driving these solutions across the region.

The Role

As the Digital Performance Marketing Associate, you will be responsible for campaign planning and execution across our paid digital advertising channels (Facebook, Instagram, Search, Display, and more), and play a crucial role in developing new targeting strategies for new customer acquisition and business growth.

In this role, you are expected to leverage a mix of both creative and analytical skills to plan and develop suitable campaigns that speak to the intent of potential customers, while exercising surgical precision to assess daily campaign spending and results, and execute daily optimisation to course-correct and stretch the efficiency of each advertising dollar spent.

You will interface directly with the Head of Marketing to budget, report, track, and make recommendations on campaign spending in order to track the business' needs and planned growth trajectory.

Responsibilities

  • Take ownership of key digital marketing channels, planning and and execution of end-to-end campaign strategies
  • Develop ad copy and work with creative teams to create winning campaign assets for digital campaigns, constantly looking for creative ways to optimise and improve performance
  • Conduct a/b tests to constantly iterate and test campaign variants, identify winning insights, creative strategies and targeting sets for constant optimisation of campaign and marketing spend efficiency
  • Utilise insights and outputs from our research and analyses to develop new campaign angles and customer targeting strategies for new customer acquisition
  • Work with the Head of Marketing to track and report performance by building and automating dashboards to support your recommendations on budget optimisation to meet acquisition and retention KPIs
  • Support Marketing team in holistic deployment of Marketing themes and campaigns on digital channels across the seasonal Marketing calendar

Requirements

  • Working knowledge of Facebook Ad Manager, Google Display Network, or other Paid Digital Marketing channels
  • Good knowledge of the digital marketing landscape and key partners, vendors and platforms in the space
  • Passionate about the Fashion and Sharing Economy space
  • Action-oriented, and enjoys the challenges of a fast-paced, high-stakes environment
  • Strong analytical skills, must love working with data and technical setups, able to relate to qualitative aspects of work
  • Strong communication skills, works well in a team setting
  • Strong and critical thinker, problem solver
  • Strong willingness to learn and grow independently, has an owner/builder mentality
  • Strong entrepreneurial drive and be resourceful, with the ability to thrive in a fast paced, constantly changing environment
  • Adept in data visualisation using charts, graphs, and pivots
  • Prior experience in Excel, Python, PostgresSQL, MySQL, R or other programming/database languages a plus
  • Prior experience with technical/analytical/tracking toolsets such as Microsoft Excel, Google Analytics, Bigquery, Tableau, Amazon Redshift, Google Cloud, Google Tag Manager a plus
  • Minimum of 1-2 years experience in a similar field or scope of work

 


Total applicants :58 Job posted 9 months ago Total Views : 934 Unique Views : 934


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