iPrice Group Sdn Bhd
Country : Malaysia
  • Full-time

Head of CRM (Marketing)

Southeast Asia is seen as the e-commerce haven, where new online stores are popping up every day. As such, shoppers are faced with more and more websites in their search for what they want and engage with retailers online. All this can get a little confusing.
With this in mind, iPrice was set up to offer shoppers the widest selection of products and brands, provided by hundreds of partners in Southeast Asia – all made available on one shopping website. No more having to search through the plethora of websites.
Going through many different websites often takes time. iPrice recognized the importance of saving time and money and has provided shoppers the benefit of comparing prices of products from its partners. Other useful information like delivery time and costs, payment options and good coupon deals are also readily available.
iPrice has in place a stringent selection process of acquiring partners in order to offer shoppers high quality and reliable partners. This is to ensure that online purchases are made in a safe environment.

With a click of a button, the avid shopper can now search for products, compare prices and save with great deals – all in one safe shopping site.


We are looking for a driven, innovative and experienced individual to push iPrice's CRM activities across SouthEast Asia to the next level. Someone that can demonstrate us to be able to punch above her/his weight classThat is, someone looking to step up her/his online marketing skills and accelerate her/his career growth in one of the fastest rising regional startups. You will be based out of our Regional Headquarters in Kuala Lumpur (Malaysia).

Do you have a few years experience in managing Email marketing in a top-class regional or global online venture? Are you passionate about leveraging data insights to engage more effectively with customers? Can you create effective segmentation and personalisation strategies to deliver and reinforce iPrice's value proposition with customers at each stage of their journey, measuring the impact of your activities on the customer overall lifetime value?

Are you looking for a job which will allow you to have a direct and lasting impact on the growth trajectory of a fast growing online venture, in one of the hottest markets in the world (eCommerce in SEA)?

Then, we probably have the opportunity for you...!!

You will work closely with our Senior Vice President of Growth and will be responsible in managing one of the newest and most important marketing channel of the company.

Still undecided? Believe us, there is no better time to join iPrice as we have closed our latest funding round and are on a crazy growth trajectory.


  • Setting up and overseeing iPrice's CRM activities (Email, SMS, Push-notifications) across SouthEast Asia, with the goal of maximising customer lifetime value and re-purchase rate of our customers
  • Managing the day-to-day operations of our CRM channels, with particular focus on Email marketing
  • Conceptualising and optimising targeted content campaigns to be delivered daily to our customers through our CRM channels (Email, SMS, Push-notifications)
  • Defining our customer base segmentation & personalisation strategies (including the definition of the strategies to capture all required information in all the key points of the customer life cycle)
  • Building, Scaling and Managing our CRM team to execute our CRM strategies across our 7 countries (MY, ID, SG, TH, VN, PH, HK)
  • Partner with other internal teams such as Campaign Management, Content Marketing, Design, Product & Tech to execute and report on the different campaigns
  • Develop metrics reporting and dashboards to track campaign performance and measure impact on business
  • Analyse the market landscape : conducting deep dive analysis on competitors' solutions across countries and industries

Upon uploading your resume, kindly add answers at bottom of your resume to pre-sreening questions as below:

1. Who do you think among other eCommerce or online travel companies (OTAs/metasearch players) is doing a great job when it comes to CRM and specifically email marketing strategy? Why is it so and what would you replicate from their strategy for iPrice?

2. Provide a couple of examples of DRIP campaigns you would implement on iPrice

3. What are the types of customer segmentation you would implement to iPrice customer base, with the goal of delivering the most personalized content (given iPrice specific business model). You can provide very specific examples.


We are looking for someone who:

  • Has a minimum of 2-3 years of working experience in an online venture in a CRM & Email marketing role (ideally an eCommerce or online travel startup)
  • Knowledgeable of eCommerce CRM's best practices (with particular focus on the email channel)
  • Has a strong analytical mindset - experience with data-driven metrics to manage and measure business impact.
  • Can work independently with minimal supervision and a high level of proactivity
  • Has excellent communication skills (verbal and written English)
  • Demonstrated success driving cross-functional initiatives to completion
  • Has a can-do attitude
  • Is a hard-working and driven person
  • Has a positive attitude and likes to have fun, aka laughs a lot while getting things done
  • Is genuinely passionate about online marketing and start ups 
  • Can prove a good understanding of the overall online marketing world
  • (bonus skill) Has experience in managing a multi-country CRM team and building up from scratch a marketing team

Total applicants :8 Job posted 1 year ago Total Views : 245 Unique Views : 244 Today Views : 2

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