iPrice Group Sdn Bhd
Country : Malaysia
  • Full-time

Head of Performance Marketing

Southeast Asia is seen as the e-commerce haven, where new online stores are popping up every day. As such, shoppers are faced with more and more websites in their search for what they want and engage with retailers online. All this can get a little confusing.
With this in mind, iPrice was set up to offer shoppers the widest selection of products and brands, provided by hundreds of partners in Southeast Asia – all made available on one shopping website. No more having to search through the plethora of websites.
Going through many different websites often takes time. iPrice recognized the importance of saving time and money and has provided shoppers the benefit of comparing prices of products from its partners. Other useful information like delivery time and costs, payment options and good coupon deals are also readily available.
iPrice has in place a stringent selection process of acquiring partners in order to offer shoppers high quality and reliable partners. This is to ensure that online purchases are made in a safe environment.

With a click of a button, the avid shopper can now search for products, compare prices and save with great deals – all in one safe shopping site.

Responsibilities

We are looking for a driven, innovative and experienced individual to start out iPrice's Paid Marketing activities across SouthEast Asia. Someone that can demonstrate us to be able to punch above her/his weight classThat is, someone looking to step up her/his online marketing skills and accelerate her/his career growth in one of the fastest rising regional startups. You will be based out of our Regional Headquarters in Kuala Lumpur (Malaysia).

Do you have a few years experience in managing Paid marketing Channels, such as Adwords (Search + GDN), FB Ads, Retargeting platforms, RTB,etc, in a top-class regional or global online venture?

Are you always exploring new features, products, innovative ad formats and strategies to test out?

Are you obsessed in developing automation strategies and tools to scale up each marketing channel?

And finally and probably most importantly, are you looking for a job which will allow you to have a direct and lasting impact on the growth trajectory of one of the fastest growing online venture in SEA in one of the hottest markets (eCommerce), proving you can succeed in an extremely challenging role, with infinite career upside?

If the answers to all the questions above is ‘YES!’, then we probably have the opportunity for you.

You will work closely with our Senior Vice President of Growth and will be responsible in setting up from the ground up and manage our Paid Marketing Channels.

Still undecided? Believe us, there is no better time to join iPrice as we have closed our latest funding round and are on a crazy growth trajectory.

JOB ROLE:

Setting up and overseeing iPrice's Paid Marketing activities - Adwords (Search + GDN), FB Ads, Retargeting platforms, RTB, etc - across SouthEast Asia, with the goal of further accelerating our top-line growth, while keeping a tight control on the CAC and CLTV of our customers. This will include:

  • Defining the optimal campaigns setup and accounts structure
  • TESTINGTESTING and TESTING everything. ALWAYS challenging the status-quo.
  • Developing automation strategies (and ideal tools) to allow you delivering the job which would typically take an entire paid marketing team to perform. Efficiency and Scalability are keys within the company.
  • Setting up the correct tracking framework to be able to precisely assess the CLTV of each customer acquired through each channel
  • Exploring on a ongoing basis new platform/product features and ad formats available
  • Building, Scaling and Managing our Paid Marketing team across our 7 countries (MY, ID, SG, TH, VN, PH, HK)
  • Partner with other internal teams such as Campaign Management, Content Marketing, Design, Product & Tech to execute and report on the different campaigns
  • Develop metrics reporting and dashboards to track campaign performance and measure impact on business

* Upon uploading your resume, kindly add answers at bottom of your resume to pre-sreening questions as below:

1. Given iPrice specific business model, what do you expect to be the main challenges from a user acquisition and retention perspective of the company? Try to justify your answers and be as specific possible, providing when possible concrete examples to back up your answers

2. Pick a leading eCommerce site (ie. Lazada) or online travel site (ie. Skyscanner, Agoda) and share with us a Paid Channel strategy you believe they are executing particularly well and one Paid Channel with big margin for improvement. Try to justify your answers and be as specific possible, providing when possible concrete examples to back up your answers

3. List down the different pixel events you would use as a basis for our retargeting strategies (on iPrice websites)?

Requirements

We are looking for someone who:

  • Has a minimum of 3 years of working experience in Online Performance Marketing (ideally an eCommerce or online travel startup)
  • Has worked directly or indirectly in several of the paid channels/platforms mentioned above and can demonstrate in-depth technical theoretical and practical know-how of their functioning
  • Has excellent knowledge of Web Analytics platforms (GA primarily) and has a strong analytical mindset - experience with data-driven metrics to manage and measure business impact.
  • Has a tech-oriented mindset - you understand how most Ad Platforms work from the backend
  • Always stay on top of the industry’s latest new products and innovations
  • Can work independently with minimal supervision and a high level of proactivity
  • Has excellent communication skills (verbal and written English)
  • Demonstrated success driving cross-functional initiatives to completion
  • Has a can-do attitude
  • Is a hard-working and driven person
  • Is genuinely passionate about online marketing and start ups
  • Can prove a good understanding of the overall online marketing world
  • Has a positive attitude and likes to have fun, aka laughs a lot while getting things done
  • (bonus skill) Has experience in managing a multi-country Paid Marketing team and building up from scratch a marketing team

Total applicants :4 Job posted 2 months ago Total Views : 94 Unique Views : 94 Today Views : 5


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