ViSenze
Country : Singapore
  • Full-time

Senior Marketing Manager (SaaS exp required)

ViSenze is an Artificial Intelligence company that develops advanced visual search and image recognition solutions to help businesses in eCommerce, mCommerce and online advertising. Using R&D in machine learning and computer vision, ViSenze recommends visually similar items to online shoppers in milliseconds, either on e-commerce platforms when they browse or search by uploading a picture, or on content publishers' platforms like social media and video networks.

ViSenze has offices in US, UK, India, China and Singapore. A technology start-up spun off from the National University of Singapore (NUS) and Tsinghua University of China, ViSenze was recognized as one of the "5 deep learning start-ups to follow" by VentureBeat and is listed in the 2017 Interbrand Breakthrough Brands list.

In 2017, ViSenze was awarded the inaugural Leading HR Practices Award in Compensation and Benefits (Start-Up Category) from Singapore HR Institute (SHRI). The award is conferred on companies that have achieved industry leading HR and people management practices.

ViSenze’s customers are well-known eCommerce and retail businesses around the world, like Uniqlo, H&M, ASOS, Rakuten, Zalora, Interpark and many more. The company raised US$ 10.5 million series B in 2016 and US$ 3.5 million series A in 2014.

TO APPLY: Please go to www.visenze.com/jobs

Responsibilities

We are looking for a highly-energetic Marketing manager who is eager and willing to own significant responsibility in a growing Artificial Intelligence startup. You are fluent in marketing automation tools, modern content marketing, data analytics and bring a KPI/data-centric approach to your work. You have proven results at hands-on execution for end-to-end B2B content marketing programs, sales enablement, events, branding, and press and analyst relations. You should have a strong business sense that enables you to anticipate needs and align programs with sales and product teams.

To be successful in this role, you would need to be fully hands-on and be able to work with a very lean team. This may include taking on a sole contributor capacity for some projects. As this role has a global remit (which includes the North Asia region), bilingual fluency in both English and Mandarin is expected.

Key Responsibilities:

  • Develop and execute content marketing campaigns, including email, webinars, blogs, and social media to support sales, channel partners and drive pipeline for varous regions including APAC and North Asia.
  • Work cross-functionally across marketing, sales, and finance to establish protocols to quantitatively evaluate the results of marketing campaigns and programs across all product lines.
  • Manage product launches and other major announcements, across all communications channels.
  • Identify high value tradeshows and field events, customer events, and training. Determine appropriate level of participation and drive execution to maximize sales impact.
  • Maintain company website ensuring freshness and relevancy of the content, maximizing traffic and conversion rates. Manage as needed (but do not rely on) web design/development agencies to ensure the website meets evolving business needs.
  • Produce compelling digital marketing assets, utilize both internal content experts as well as external agencies when necessary.
  • Work with product and sales teams to develop enterprise software marketing strategy, goals, messages, metrics and budgets that align with sales process and support product launches to generate revenue globally.
  • Research and recommend new marketing tactics as new business needs arise.
  • Deliver to deadlines and budgets.

Requirements

We're looking for someone who:

  • Is a self-starter with lots of initiative. Loves working in startups and willing to roll up sleeves and take a hands-on approach to implement initiatives.
  • Has at least 4-6 years of experience in enterprise software marketing, with experience in APAC, China and Japan. Experience in US would be an advantage.
  • Has experience in enterprise SaaS /B2B marketing communications disciplines. Great instincts for what works and what doesn’t.
  • Has a track record of delivering breakthrough marketing programs on schedule – programs that were aligned with the strategy and delivered measurable results.
  • Has led major projects with cross-functional teams from concept to design to execution.
  • Is experienced in using and managing core marketing systems including website, database and marketing automation tools.
  • Highly organized with a get it done mindset and must be comfortable juggling multiple priorities and projects.
  • Writes and communicates exceptionally well, in both English and Mandarin.
  • B.A. in marketing, communications, business or related program required. Some technical background would be advantageous.

Total applicants :8 Job posted 16 days ago Total Views : 124 Unique Views : 124 Today Views : 1


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