The Chope Group Pte Ltd
Country : Hong-Kong
  • Full-time

Marketing Manager

In our quest to become Asia's premier online restaurant reservations software provider, The Chope Group is constantly thinking of how to up our game! With a range of products to meet the varying needs of restaurateurs, Chope helps restaurants use online booking channels, improve yield, and keep better track of their clients' preferences.

Chope’s website www.chope.co and apps (http://www.chope.co/singapore-restaurants/pages/appdownload) help diners discover the best and most popular restaurants in Singapore, Hong Kong, Shanghai, Beijing, Bangkok, Phuket, Jakarta, and Bali, all while being able to make reservations 24 hours a day, 7 days a week, from anywhere in the world. With nearly 2000 restaurants on the network and millions of diners seated, Chope is committed to making restaurant dining and discovery easier than ever before.

We pride ourselves on a flexible and dynamic work environment that encourages team members to pursue diverse projects and tasks that suit their passions and strengths. Our key employees come from a diverse range of backgrounds, including consulting, engineering, hospitality, and technology.

We strongly believe in offering remuneration that is both competitive and fair to the individuals we hire, and are looking for candidates that are interested in the challenge and excitement of working in a start-up.

Responsibilities

Overview

The Marketing Manager reports to the GM of Hong Kong and will assist in the conceptualisation, development, and execution of both strategic and tactical marketing initiatives. They will be required to strengthen Chope’s brand identity, grow its network of both diners and restaurants, and assist existing clients in improving their visibility and reservation numbers on Chope. Finally they will also be expected to work hand in hand with all other departments to ensure the success of the company.

  • Lead the conceptualisation of campaigns for Chope’s various advertising channels, both online and offline
  • Ensure the cultivation of relationships with potential marketing partners, as well as the exploration of new partnerships, marketing avenues, and target markets
  • Oversee the growth of Chope's Shop platform, growing ecommerce revenue by diversifying inventory, and increasing transaction volume
  • Manage Chope’s EDM channel, including development of content, scheduling, and performance analysis
  • Oversee the management of Chope’s social media channels, particularly Facebook and Instagram, including the development of content and analysis of reach and conversion
  • Oversee the execution of advertising campaigns, providing analysis after the conclusion of each campaign
  • Work closely with the GM and VP of Regional Marketing in the development of long term marketing strategy to increase voucher revenue, and grow reservation numbers
  • Work closely with the GM to improve and grow the spread of Chope marketing initiatives available to new and existing restaurant clients
  • Manage a team of marketing executives, being able to recruit, develop, and retain their team while helping them to meet their relevant KPIs

Requirements

  • Bachelor's degree in Marketing/Business or any related field.
  • At least 5 years of experience with a track record in growing a brand/business, preferably in the ecommerce space
  • 2-3 years experience in managing a team
  • Able to communicate persuasively and eloquently in English and Cantonese (written and spoken)
  • Able to meet tight deadlines and excel in a fast-paced work environment
  • Able to build and maintain positive, lasting relationships with clients
  • Basic computer literacy in Microsoft Windows and Office suite of software
  • Basic knowledge of HTML, particularly in formatting tags
  • Experience in digital marketing
  • Analytical, detail-oriented and conscientious
  • Independent and result-driven mindset
  • While not required, the following skills/experience will be favourably considered
  • Experience in food and beverage operations, customer service, or events management
  • Has own connections in food and beverage network
  • Please apply with an attached copy of your resume, and a good cover letter will be a strong advantage!

Total applicants :1 Job posted 28 days ago Total Views : 78 Unique Views : 78


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