smove
Country : Singapore
  • Full-time

Senior Marketing Executive

Please note: Applications for this role shall only be considered if they are submitted via the following link: https://grnh.se/46f8d2742 (copy & paste the link into new window)

Smove is the leading car sharing technology provider and operator in Asia. Based in Singapore, the company develops its hardware and software systems in house. The Singapore operation has 400+ cars which customers can book online to rent on an hourly basis.

Full control over the technology/ops stack results in the ability to be agile in producing solutions to real world challenges faced by our operations. There is a big focus on IoT, optimisation, algorithms and hardware/software R&D. Smove is testing other markets in the region where our platform can revolutionise the traditional car ownership and car rental models. The company has strategic partnerships with industry heavyweights such as Uber and local Government.

smove gives people without cars the ability to hire one when they need it, at short notice from their mobile phone in just 3-5 clicks. They like it because they can pick up the car from an ordinary parking location and drop it off wherever is convenient.

For the future, smove plans to offer to licence its technology to car fleet operators in urban locations outside Singapore, likely franchising a package to sell mobility as a service, giving operators the ability to create utility-like services for transportation of people & goods anywhere.

Responsibilities

“Nothing happens in a start-up company until you do it”

smove is a young company that thrives on a clear vision to make cities more liveable and to solve all pain points around vehicle ownership by developing a service model around mobility & transportation.

We are very ambitious, but also know that great things will take time and there are no short cuts to building a lasting and sustainable business with a great culture.

If you are a thinker-doer & self-starter, bring a growth mindset and you keep challenging yourself by building something meaningful, please continue reading. If you are able to thrive in an environment without clear-cut processes and even better, able to create lean, agile & innovative processes yourself, this job is for you.

THE CHALLENGE

Working closely with the Head of Marketing, as the Senior Marketing Executive, you will support the planning and execution of integrated marketing campaigns in order to achieve business development targets. You will utilise a range of digital and traditional tools, including advertising, e-marketing, direct marketing, PR, print and social media. You will also be responsible for developing and maintaining a wide range of materials to be used for marketing and sales.

This hands-on role is an excellent opportunity for an individual keen to further a career in marketing and benefit from working in a fast-growing startup environment.

SPECIFIC DUTIES:

On-going marketing tasks:

  • Maintenance of marketing material such as marketing brochures, websites, templates etc.
  • Assist with the implementation of brand guidelines across the business, keeping all teams compliant.
  • Source, copy write where necessary, and proof/edit content for a variety of printed and online channels (e-newsletters, websites, proposals, marketing campaigns and social media) and managing the necessary approval processes.
  • Case study and press release development for PR campaigns to generate editorial coverage.
  • Oversee and regularly update websites.
  • Social media management, from planning through content creation to reporting.


Campaign Planning:

  • Support the Head of Marketing in creating marketing and communications plans for achieving company, service or brand objectives.
  • Execute the agreed marketing strategy, using a range of tactics.
  • Conduct research to identify key audiences, whether client or stakeholders, and identify best tactics for engaging these audiences.
  • External brand building or sales opportunities.
  • Monitor a variety of external channels to alert the team regarding relevant upcoming conferences and events for networking and speaking opportunities.
  • Co-ordinate conference event plans and setup.

Reporting:

  • Monitor marketing metrics across various channels in order to assess the effectiveness of campaigns.
  • Prepare end of month and campaign reports reflecting ROI and impact of sales and marketing activities.
  • Conduct competitive or market analysis in order to identify market opportunities and threats.

 

 

Requirements

Qualifications:

  • Bachelor degree, preferably majoring in marketing or business.
  • Other related formal marketing training a bonus.

Experience:

  • Minimum of three years experience in a marketing role and delivering a wide range of tactics from across the marketing mix (demand generation, engagement, brand building, partnership working etc.) across a range of channels (online, email, social media, print etc.)
  • Experience in B2C marketing.


Skills:

  • Demonstrable hands on experience with Facebook Ad Manager, Google Adwords, Google Analytics (or similar analytics package).
  • Data driven approach.
  • Excellent verbal communications skills including ability to decipher, draft and disseminate key messages.
  • Excellent copywriting skills in order to both create and review written materials in line with key messages.
  • Strong attention to detail.
  • Highly IT literate with strong skills across all Microsoft Office/Google Docs applications.
  • Experience with design software a plus.

Personal attributes:

  • An individual who is keen to develop within the role and interested in pursuing a marketing career.
  • Ability to use own initiative and be both proactive and reactive as required.
  • Thrives on fast-paced environment and cool under pressure.
  • Confident and bright personality with creative flair.
  • A fast learner, self starter and a supportive team player – willing to multi-skill, help others and able to ask for help.
  • A proven ability to interact well with a wide range of people - able to work independently and as part of a team.
  • Enthusiastic and open to learning: a 'can do' attitude and flexible approach to working.
  • Able to act as a mentor to junior marketing exec.

 

Why join Smove?

We’re passionate about creating a culture where people, at any stage in their career, can learn, grow and contribute. That’s why we have a Free Book Club Program, monthly Lunch and Learn peer training sessions, monthly Smovers Culture Week and much, much more!

We are driven by transparency, open discussion, collaboration, and direct feedback. We hate bureaucracy and slow moving decisions, and strive to create an environment where employees can speak their mind and shape the future of the company. We embrace personal development, and foster a climate where trying new things and failing without consequences is not only the norm, but expected.

If that sounds like a great environment where you can thrive and grow with us, we want you!

The Perks

  • Mature startup experience, with an informal culture, and fun environment
  • Flexible working hours, and opportunities for remote working
  • The chance to work on a product/service that you can see working in the real world everyday
  • Learn something new everyday
  • Healthy snacks, coffee, and a little bit of chocolate/candy
  • Free Book Club Program
  • Interact with teammates from 8 different countries
Components instead of salary
Equity

Total applicants :9 Job posted 8 months ago Total Views : 533 Unique Views : 533


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