Country : Philippines
  • Full-time

Marketing Executive

Angkas is an on-demand motorbike-hailing app that allows people to bypass traffic.


Architect and execute an overall offline marketing strategy to deliver on core business metrics: awareness, app installs, usage, loyalty.


This means:


  • Channel Strategy. Mapping the range of channels that will reach consumers where it matters.

  • Look and Feel. Shaping the concept, visuals, message and overall look-and-feel with the creative team.

  • Go-to-Market. Doing what it takes to win with consumers.

    • Lead suppliers and publishers to deliver maximum promotional value at best cost

    • Collaborate with internal digital marketing and operations teams to bring campaigns to life

  • Outcomes. Owning the results.

    • Surface an analytics and attribution mechanism that reveals what works (and what doesn’t)

    • Optimize cost-per-acquisition and cost-per-action over time

    • Shamelessly learn and reapply best practices to build best-in-class offline marketing capability throughout Angkas


  • Thinker. You can define a broad strategy and adjust it as you go along.

  • Hustler. You get things done, fast. You’re a survivor.

  • Data-driven. You can wrestle numbers and learn really quick. Everything is a grand experiment that reveals something new.

  • Offline experience. BTL is your home base. You’ve done pop-up activations, events, flyering, OOH, and everything in between -- and now you’re ready to take it to the next level.

Total applicants :7 Job posted 7 months ago Total Views : 251 Unique Views : 251

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