Chynge
Country : Singapore
  • Full-time
  • Internship

Digital Marketing Manager

About Chynge (say "change"):

  • Software startup in Digital Payments Regulatory Technology (RegTech)
  • Smart Regulatory Compliance to combat Financial Crimes
  • We work hard, work smart and relish in solving real-world problems
  • Part of NTU ecosystem, IBM TAG.PASS, UOB FinLab, Hong Kong Cyberport, PayPal Innovation Lab
  • Well funded by connected, extremely high-level civil servants
  • Full-time employment with annual leave, CPF and medical benefits
  • We share the love with Stock Options 
  • We have traction, customers, and revenue
  • We are seeking a rockstar Digital Marketing Manager to spread our message like wild fire

***** Only shortlisted candidates will be notified *****

Responsibilities

Insight

  • Define a social media dashboard to quickly evaluate the end-to-end customer experience across multiple channels
  • Define key performance indicators (KPI) including visitors, registration, conversion, transactions, repeat transactions, churn, abandonment, and ROI
  • Measure and report performance of all digital marketing campaigns, and assess against KPI’s
  • Identify business trends and insights, and optimize marketing budget and performance with respect to these insights

Content

  • Plan a social media calendar for the Asia-Pacific region including Singapore, Malaysia, Indonesia, Thailand, China, Hong Kong, Japan, and South Korea
  • Design landing pages, test campaigns and full campaigns 
  • Design, plan, and execute full campaigns comprising multi-channel, multi-wave, multi-step, and conversational campaigns
  • Provide thought leadership in financial technologies (fintech) and money services including money changing, money remittance, money lending, and others

Channels

  • Design, build and maintain social media presence including Facebook, Twitter, Instagram, Google+, LinkedIn, Chynge blog, and Chynge website
  • Define digital strategies including internal content, paid and organic search, and PPC to drive online traffic to the social media properties and website
  • Create a list of agencies and influencers on the web, blogosphere, Facebook, Twitter, and Instagram
  • Engage with agencies and influencers to increase awareness of Chynge solutions
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaign
  • Review industry best practices and improve the usability, design, content and conversion of websites
  • Review new technologies and apply relevant technologies in digital marketing

Sales

  • Coordinate digital strategy with partners including tour operators, money changers, money remittance operators, solution providers, and others
  • Manage the customer lifecycle at all social media properties including partner websites through a sales funnel
  • Work closely with management to consult, brainstorm, and advise new and creative growth strategies

Requirements

  • Diploma or degree in marketing or a related field
  • Proven working experience in digital marketing and social media
  • Demonstrable experience leading and managing SEO/SEM, PPC, database marketing, email, social media and/or display advertising campaigns, and partner and affiliate marketing programs
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing web landing pages and sales funnels
  • Experience with A/B test campaigns
  • Solid knowledge of social media and sales management tools such as Hubspot, Hootsuite, Mailchimp, Zoho CRM, and analytical tools such as Google Analytics
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills complemented with fact-based decisions
  • Current with the latest trends and best practices in digital marketing
  • Clear and excellent writing and interpersonal communication skills
  • Work in a fast-paced startup environment with little or no supervision
  • Highly motivated, intelligent, quick thinking risk taker with strong initiatives

 

Salary

2000 - 4000 SGD

Total applicants :62 Job posted 5 months ago Total Views : 767 Unique Views : 767 Today Views : 24


Submit Application