The Working Capitol
Country : Singapore
  • Full-time

Marketing Manager

About The Working Capitol

The Working Capitol is Singapore’s most vibrant and diverse coworking space. It offers a range of workspace solutions, community programmes, and professional and lifestyle events aimed at inspiring growth and well-being for the networks it creates and helps sustain. The Working Capitol currently operates its first site out of a refurbished 1920’s biscuit factory in the heart of Singapore’s Chinatown, with a community of members comprising of solo-preneurs as well as some of the hottest tech unicorns.

Named one of the top coworking spaces in Asia by Forbes, The Working Capitol is deeply ingrained in the neighbourhoods in which it operates. An expansion of its Keong Saik campus will be opening towards the end of 2018, offering a greater array of services to its community.

Responsibilities

We are looking for a Marketing Manager to join us:

As the senior marketing team member you will serve as part of TWC’s core team. You will be responsible for setting and driving the marketing strategy for the brand; cultivating thought leadership, establishing systems that track and measure marketing success, creating a framework for partners, managing content and relevant events. You will work closely with other functions, being on-the-ground, setting up new systems and programmes, and nurturing them from the ground up.

Main job responsibilities will include:

Building Brand, Influence, and Network

  • Develop thought leadership programmes and events that advance The Working Capitol’s standing in the market and amongst key networks and stakeholders
  • Create and nurture collaborative, mutually beneficial partnerships that help The Working Capitol achieve its short- and long-term goals
  • Work closely with The Working Capitol leadership team to set priorities that advance the marketing agenda
  • Spot opportunities for new kinds of storytelling and outreach opportunities relating to coworking and the future of work, drawing from The Working Capitol’s own communities and macro trends from the world at large
  • Be an advocate for and steward of The Working Capitol brand responsible for developing and aligning messaging on a variety of channels and platforms
  • Grow and maximize The Working Capitol’s online presence in the markets in which it operates, not limited to social media outreach initiatives
  • Nurture and maintain media relationships that bring tangible benefit to The Working Capitol and its network
  • Identify and build alliances with key industry groups and influencers

Creating a mutually beneficial loop between sales and marketing

  • Allocate resources, evaluate impact, and have primary accountability for marketing efforts as relates to both brand building and sales numbers
  • Develop metrics to measure marketing efforts as they relate to sales, when relevant
  • Have a constant and deep understanding of the state of the business, and advise on marketing topics where necessary
  • Work with internal stakeholders to ensure smooth execution of campaigns, process flow and system enhancements

Network building:              

  • Initiate and lead alliances with relevant industry groups, key opinion formers, key forums and other stakeholder groups
  • Foster relationships with relevant local freelancers, partners and agencies to extend our marketing capacity and capabilities

Developing relevant systems:

  • Produce, manage, and develop a system and a suite of online and print marketing tools and materials where needed
  • Manage marketing budget and evaluate results for campaigns initiated by the marketing team

Requirements

The ideal candidate for this role:

We are looking for someone who has 4 to 8 years’ experience in a marketing or brand communication consulting or in-house role. He/she will need to:

  • Paint a long-term vision for the brand while nimbly responding to the day-to-day needs of a fast-paced, high-growth business.
  • Have a prototyping mindset in setting up new initiatives. Be comfortable designing experiments, evaluating outcomes, and putting the learnings into practice.
  • Have a deep understanding of the way marketing and sales play together, and the capabilities to design campaigns that serve the brand, sales figures, and very often both aspects of the business.
  • Be performance and data-driven.
  • Be able to create and evolve a brand voice, and communicate its principles across team members working on external communications.
  • Enjoy serving as a mentor and coach, and sees the development of more junior colleagues as a core personal professional value.
  • Be able to work independently, take initiative and be hands-on.


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