Althea Beauty Sdn Bhd
Country : Malaysia
  • Full-time


"Althea is the largest Korean beauty digital destination in Southeast Asia."

In June 2015, Althea was born with a passion to bridge authentic K-beauty trends to the world. It is Althea’s humble wish to open a one stop gateway to the world of Korean beauty through the digital revolution. With a comprehensive retail brand and millions of data points, Althea envisions to be the digitally powered fast beauty brand of the world. Althea is growing exponentially everyday, 1,115% growth since launch, with new members from the US, Singapore, Malaysia, Philippines, Indonesia, Thailand, Taiwan, and the global market signing up every day!


  • Strategy:  support the local execution of the global Communications and PR strategy, which is primarily focused on consumer PR but also includes efforts in trade and corporate PR;
  • Press office management, answer daily media or influencers inquiries, identify interesting journalists, monitor all coverage and full-in reports, develop a strong network of journalists for the brand (beauty, lifestyle, corporate);
  • Outreach: distribute and pitch all press releases to the relevant media targets with the objectives of maximising results;
  • Content ideas and localisation: create the content with local information and work with our content writers to find new creative angle for journalists and influencers.


  • Successfully completed your studies in the field of communication or social sciences or journalism and already has two (2) to four (4) years of work experience in PR or Communications in a similar role;
  • PR agency work experience preferred;
  • Experienced in managing beauty and corporate media;
  • A keen understanding of the media and the news cycle with proven success achieving coverage;
  • A good understanding of the main digital platforms;
  • Strong organisation skills, results-driven and detail-oriented with the ability to muti-task;
  • Excellent written and verbal communications skills;
  • Experience working with or at technology, internet, digital or e-commerce brands.

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