Geniebook Pte Ltd
Country : Singapore
  • Full-time

Marketing Manager

Geniebook is an A.I. multi-platform application that can generate personalised worksheets based on an individual student’s weaknesses at a click of the fingers, on any computer or mobile device with an internet connection. This enables each student to practice specifically on questions that target their own weaknesses within a subject level, at their individual pace of learning. Other than increasing the students’ efficiencies by channelling their effort on concepts they are already strong in towards those they are weak on, Geniebook also covers a very important area of a student’s regular practice and learning, allowing teachers to focus on the art of teaching itself.

Responsibilities

Can our children learn 10x, 100x faster than us?

This is the question we are obsessed with for the past 5 years. We believe the answer is our A.I. Edtech solution, Geniebook®, patented in March 2018.

Geniebook helps students excel in exams in the shortest time by working on an optimised sequence of smart questions. 

More than 3,000 paying subscribers have benefited since we launched in July 2017. 

 

The selected candidate manages the day to day marketing activities and long-term marketing strategy for the company's education centre arm and Edutech Software. We have a chain of physical centres where we use Geniebook to teach students and help them realise their potentials.

 

Responsibilities

  • Manage and improve lead generation campaigns
  • Plan and execute the web, email, social media and display advertising campaigns
  • Measure and report performance of all marketing campaigns, and assess against goals
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise high analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Coordinate marketing campaigns with the Admission Team
  • Manage creation and publication of all marketing material in line with the marketing plan
  • Maintain effective internal communications to relevant company functions of marketing objectives

Requirements

  • Bachelor degree
  • Proven working experience in digital marketing
  • Demonstrable experience learning and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns]
  • Strong analytical skills
  • Confident and dynamic personality
  • Strong creative outlook

Total applicants :20 Job posted 24 days ago Total Views : 319 Unique Views : 317 Today Views : 20


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