First Code Academy
Country : Hong-Kong
  • Full-time

Marketing Executive

First Code Academy is empowering Asia’s next generation to become creators of technology through teaching kids from ages 4 to 18 programming. We believe that learning coding is a means to an end, and encourage our students to also develop their creativity, entrepreneurship skills and a mindset to experiment.

As one of the first coding education providers in Asia, we have rapidly grown to 7 cities teaching over 10,000 students since 2013, and are continuing to expand our global presence. We believe that it takes a team to build something big; if you have a love for technology and want to make a meaningful impact in next generation’s education, join us now!

Responsibilities

As the Marketing Executive, you will work with the Marketing Manager to execute global and local campaigns to drive awareness and lead generation to grow the business. You will have the opportunity to learn and manage our communications channels across digital, social, content, brand and offline, across Hong Kong, Singapore and Taiwan.

About the Role

  • Innovate and drive marketing campaigns across channels to increase our market mindshare and drive enrollments
  • Manage and create brand and design materials to drive local and global campaigns
  • Lead local online and offline marketing campaigns and lead generation initiatives
  • Curate our content strategy and create first rate content for email, social and blog globally
  • Manage and grow our social media community and develop new initiatives to engage new and current followers.
  • Work alongside marketing manager to manage SEM campaigns, experimentation and improving conversion funnel
  • Monitor marketing metrics to achieve weekly, monthly and quarterly KPIs

Requirements

  • Proven experience in at least one area: content creation/social media management/digital campaigns/graphic design
  • Language - You can speak fluently in English and Cantonese, and you can read and write in English and Chinese.
  • Entrepreneurial - You are curious by nature and enjoy brainstorming, collaborating and executing. Highly independent, you enjoy working across a range of tasks and to “move fast and get things done”.
  • Hustle - You thrive best in a fast-paced environment, learning and innovating on the go
  • Data-driven - You believe the best decisions are guided by data
  • Bonus: Design -  Knowledge of Illustrator/ Photoshop/ InDesign
  • Bonus: Video - Filming and editing

 

Benefits

  • Join us in revolutionizing the concept of technology education in Asia
  • Be a key contributor to shaping the direction of First Code Academy as part of a tight-knit team
  • Join our coding classes to pick up the latest technology and skills
  • Build our culture as part of a compassionate and ambitious team that emphasizes open communication and thrives on hitting important milestones
  • Be part of the fun - our Summer video :) https://youtu.be/UlO96qXQDWs
  • Join our monthly TGIFCS (Thank God It’s First Code Saturday) and mingle with our friends in the coding education community.
  • Get involved in large scale events such as AppJamming Summit (http://appjammingsummit.org/), a global app competition for kids aged 8 to 16 to showcase their app development project. Semi-Finals are hosted around Asia with the Finals hosted in Hong Kong.

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