JOB DESCRIPTION

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗱𝗶𝗿𝗲𝗰𝘁-𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿!

 Hello copywriters!

Looking for ways to create a more immediate impact from your copywriting?

 Look no further than direct-response copywriting.

What is direct-response copywriting?

 We are talking about writing that empathises with your readers so much that they feel like you are the only one in the world who understands them.

 We are talking about writing that can remove any sales objections your prospects may have.

 We are talking about persuasive writing that makes your prospects unable to resist buying from you.

With powerful direct response copy, media buyers will be rallying behind your copy to turn their 1 ads dollar into 10 dollars or even more.

You will no longer need to rely on content that sits on the client’s website/social media page and pray that one day a visitor will magically turn into a buyer.

Of course, long-term content marketing is important in brand-building. And they prepare your prospects to buy from you in the future.

But for many businesses, this long-term approach needs to be balanced with a more immediate-term approach that can bring in the results to keep the wheel running.

This is the major difference between a well sought-after copywriter that can generate $1M in direct sales/closure vs those who struggle to sell their 1000-word sales copy.

If you have a passion for Direct-Response Copywriting, then...

 WE WANT YOU TO JOIN OUR TEAM!

 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘄𝗲?

We help financial and property consultants and agents build trust and demand for their products and services through expert brand-branding and lead gen services. Our vision is to help elevate financial literacy among the sandwiched generation through professional services or self-help.

 𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

• We will groom you to become the top 1% talent. We seek to reinvent ourselves from time to time. We believe that breakthroughs in the company come from the breakthrough of every team member. Being part of us means we will be responsible for helping you acquire the resources you need to grow.
• Solid work processes and library of resources. We have been refining these crucial skills of ours and optimising our processes over the past 1 year, training writers with no prior experience to produce similar results. We seek to continuously improve our processes and make work fun instead of drowning everyone in SOP or chaotic order. This also means you will have access to our proprietary library of resources and information (which we acquired through working with customers and vendors). This helps you excel in your work better.
• Great working culture & environment. We work like a professional sports team to deliver impactful and meaningful work for our clients and readers. We are direct when it comes to what we want, and we work with empathy to arrive at the most optimum solutions. If you want a cushy and slow work environment with little growth prospects, this will not be suitable for you.

 𝗛𝗼𝘄 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆?

If you are interested, please email me at terence@tripcanvas.co

In your email subject header, please indicate "I am an awesome Direct-response Copywriter" so we know you have read it till the end!

• Summarise your cover letter in 2-3 short paragraphs to let us know your experience in finance or real estate writing (or in similar verticals)
• Send us 2 to 3 of your best work that you are most proud of.
• Your most updated resume

If you are serious about being an amazing direct response copywriter (essentially a great salesman/saleswoman through the written word), and are willing to put in the effort to become great, this will be an interesting opportunity for you.

P.S. This position is for serious growth writers/marketers only. Please do not apply if you simply just want to learn a new skill or are curious about it. You do not need ample experience, but we will only be interested to speak with candidates who have an insatiable hunger to learn about human behavior and persuasion.

Most importantly, you must have the desire to succeed in becoming the top 1% direct response copywriter.

If this describes you, we would love to speak with you.

See you on the other side!

JOB RESPONSIBILITY

 𝗧𝗵𝗲 𝗝𝗼𝗯

1. As a direct response copywriter, your goal is to write ad copies that persuade and educate the right prospects to take action to solve their pain.
2. You will work with the ad creative designer to craft ad creatives that complement your copywriting. (Even though no design skills are needed from you, you must have some aesthetic sense, i.e. knowing how to choose to right elements/photos/graphics, having a good feeling of the text spacing and good attention to detail)
3. You will conduct weekly research on your prospects and understand them inside out so that you understand their pain points, hopes, dreams, and fears. (This is the MOST important skill you need to be an amazing direct response copywriter. We have seen many talented writers fail because of shoddy research work.)
4. You will be involved in creating an offer, during which you will discover business secrets that can shorten the purchase cycle and remove sales objections. This sets your campaign apart from the ocean of competitors. With the right foundation, this can help you write and refine your copy efficiently. This will also help you produce a timeless winning copy that can have a breakthrough campaign result.
5. Writing long-form Facebook ad copies and landing pages that speak to cold and warm audiences.
6. Your work might be scrutinised line-by-line and you will likely be required to rewrite your copies multiple times. You will also be required to tweak headlines and ad creative copies to optimise the campaign performance. This is how you can produce a winning ad that delivers 10X results.

JOB REQUIREMENT

 𝗪𝗵𝗼 𝘄𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿

1. Instead of just a love of writing, you need to have a love for data and a strong curiosity about your prospects. In performance marketing, the effectiveness of each copy is measured and quantified. You will know if your copywriting is effective. There will be no ambiguity in terms of the results you produce.
2. A love for understanding human psychology, behaviour and customers’ journey. These will help you perfect your persuasive writing skills which can eventually lead to a purchase.
3. A deep interest in finance and property-related topics. We have dedicated resources to supercharge you to be even better than some financial advisors and property agents in the market.
4. Besides being an active user of social media and understanding what’s the latest shiny thing online, you must have past copywriting experience crafting Facebook ads, landing pages or marketing emails.
5. Have an eagle eye in spotting good ad creatives and understand how you can learn from them to improve your creative processes.
6. Have a deep understanding of Singaporean behaviour when it comes to finance and property.
7. A good command of English.