Marketing | Editorial
Copywriting | Social Media | SEO | Analytics | Wordpress
Welcome to Asia-Pacific's leading luxury villa booking portal and property management company! We are looking for a Head of Content to join the team.
The role of the Head of Content revolves around oversight of the activities of the content department, topic generation, as well as working closely with the rest of the Marketing team to create excellent day to day experiences for the consumers and other audiences through the content.
The Head of Content is very much in tune with travel, cultural trends, and current affairs and ensures that the whole content department is up to date for production of relevant and relatable content.
Leadership: The primary role of the Head of Content is the development and optimization of the content platform, Wanderluxe. In this role, the Head of Content ensures that all the business’s narratives and message are in support of the content strategies and editorial decisions that he/she formulates along with the Head of Marketing, CEO and key stakeholders. He/She also oversees the development and management of the business’s brand standards and content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out.
At this capacity, the Head of Content will also lead and inspire the development of first-class content by the content department personnel along with other production means inclusive of videos, infographics, blogs, and data visualization in order to ensure optimal delivery of content to target audiences across multiple channels.
The Head of Content also acts as a mentor to key content department personnel, ensuring a steady, gradual improvement in their professional skills and gearing them up for the occupation of his position in future.
Strategy and Analytics: The Head of Content also develops and oversees an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives. She/He is also responsible for the creation of the editorial structure within the content department in order to ensure that all content across the business is integrated and aligned to support business objectives. The Head of Content enables structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content.
The Head of Content is also charged with designing and implementing measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business’s operational objectives and strategies.
Research: The Head of Content plays an active role in research and in this capacity she/he formulates questionnaires and surveys, gathers information from key industry figures in an attempt to determine the validity of proposed topics and themes for the business’s content. Also, the Head of Content conducts research on the competitive environment and gathers market data for the business and uses the results to come up with well informed topics and themes for content creation.
Consultancy: The Head of Content also plays a consultancy role for the Public Relations Department and Product Marketing department offering strategic counsel in their content planning, development, as well as overall strategies for key events and projects inclusive of major business conferences, and other key initiatives.
Media/Social Media: The Head of Content oversees content put out by the business to the media through email, interviews, collateral, newsletters and so forth.
The Head of Content also manages and oversees the business’s social media channels in regard to content, promotion, consumer engagement, customer service, performance management, and listings. He also expands and oversees the social media development tools and processes in order to facilitate actionable insights that inform strategic decision-making for the business’s social media presence and content.
Collaboration: The Head of Content also plays a collaborative role by partnering up with the marketing team to support marketing activities such as product branding, content, and messages. The Head of Content will also partner with the sales team for the purpose of developing sales content and the identification of target consumers and potential markets.
Other Duties: The Head of Content will also perform other duties as are necessary for the effective execution of his duties and other duties as directed by the Head of Marketing or the Employer.
Education: The Head of Content management must possess a Bachelor’s degree (Master’s preferred) in Marketing, Communications, Journalism, Business Administration, English, Public Relations, International Relations, Information Technology, Law, Psychology, or any other related field. A working experience of the equivalent is also acceptable.
Experience: A suitable candidate will have had experience of over 3-5 years working in a similar position in the field of communications, preferably as a Senior Content Editor or Senior Content Marketer. The Head of Content must be an individual who has additionally had experience and success driving and managing social media strategies for a business in a highly competitive environment.
Communication: The candidate for this position must demonstrate exceptional communication skills, both in written and verbal form. In her/his leadership capacity, the effectiveness of his department will be to the extent that there is clear communication and conveyance of important information from the top down.
Leadership: The Head of Content must also possess strong leadership skills if she/he is to lead the content team to successful completion of its objectives. The Head of Content will have the capacity to manage internal and external meetings, have a strong understanding of management and communications competencies, and demonstrate an ability to drive a business’s culture through a department and have personnel work towards a unified vision.
Analytical Skills: A suitable candidate will portray strong analytical skills, showing deep interest in research and analysis of business related content. The Head of Content will have the ability to calculate ROI on every bit of content produced by the business. She/He will also possess the ability to interpret website, blog, and social media data in gauging success of the business’s content and campaigns, and communicating meaningful results to communications executives.
Interpersonal Skills: The interpersonal skills that a candidate for this position must possess are; exceptional collaboration skills, having time consciousness and being able to finalize projects within given time-frames, exceptional organization and multitasking skills, having an ability to prioritize tasks, being commercially driven with a desire to increase the consumer base through great content output.
People Skills: The position being highly interactive, demands that the Head of Content be a highly relatable individual with the ability to engage easily with people and build strong and long lasting relationships especially with key individuals such as media personnel, senior executives and stakeholders, brand partners, and the consumers.
DREAM A LITTLE. TRAVEL A LOT.
Welcome to Asia-Pacific's leading luxury villa booking portal and property manager!
The Luxe Nomad was founded on a simple belief: that luxury travel can be affordable.
Launched in 2012 with a round of angel investment, the Singapore-based startup pioneered collaborating with celebrities and online influencers on Instagram which helped grow its reach to 250,000 travellers. The site now lists over 2500 private villas, apartments, and ski chalets in more than 35 destinations, offering guests the home-away-from-home comforts with a Luxe Nomad touch.
We are expanding into property management, ensuring not only can you book with us, but check into a Luxe Nomad managed property as well.
If this sounds like the type of company you'd like to join, then why not
drop us a line? We're looking for fellow Nomads who think out of the box, love to learn
and aren't afraid of working hard!