-Apologies, we are no longer accepting applications-
Yellow Kudu Journeys is seeking a freelancer/part timer who is independent, adept in marketing and keen to undertake the challenge of crafting & executing the marketing strategy for a new small startup.
Unlike most new travel startups which are behind a digital interface, Yellow Kudu believes in a distinct human touch to tailor private/semi-private/small group holidays with a delicate balance between sophistication and being pocket friendly. We also believe in truly exciting destinations across Africa, Europe (primarily Eastern & Central) & South America.
Competency in branding & design will be a major advantage, but not essential.
Funnel Marketing – Construct an entire coherent & effective marketing strategy based on an in depth understanding of Yellow Kudu’s niche market segments
Storytelling – Conceptualize engaging marketing messages and create relevant content
Social, Digital & Paid Marketing – Execute marketing strategy & generate actionable sales leads by leveraging on the right marketing channels, as well as managing social media accounts
Proficiency/knowledge in various marketing fields, preferably with proven experience
Independent, hands on & can creatively work within limitations of a small start up
Ability to grasp & reach Yellow Kudu's niche market segment
Work remotely with occasional meetings