OVERVIEW

Applicious is a family of apps and websites. Although each application is quite different in nature, they all have the following characteristics in common: * Very large revenue and profitability upside potential * A globally addressable market * A clear path to substantial adoption and utilization * Relatively low development costs and technical simplicity * Very little or no competition * Distinctive competitive advantage We are focused on delivering a repeatable, scalable pipeline of disruptive innovations that… * Directly address clear market failures * Meet unmet customer needs * Are supported by strong trends in markets, technology and customer behaviours * Have high growth potential in massively addressable markets ($billions) * Are global in scale and reach * Provide rapid returns on investment (cum. cash flow positive <3 years) * Are characterised by breakthrough thinking and best of breed business models * Deliver market leading user experiences - 'moments of delight'