JOB RESPONSIBILITY
Key Responsibilities:
1. Digital Marketing
- Carry out digital marketing campaign activities and monitor digital marketing channels’ performance.
- Execute digital marketing campaigns across different marketing channels to promote online presence with corporate clients and channel partners.
2. Events Planning and Management
- Collect information, prepare reports to evaluate events, and coordinate event planning activities.
- Implement and monitor event planning activities according to agreed timelines and budgetary requirements.
3. Market Profiling
- Collect demographic data and/or psychographic descriptions of consumer profiles from various information sources.
4. Market Research & Analysis
- Collect data by conducting research, support the analysis of market trends and developments and prepare research documentation.
- Analyse market trends and developments to forecast emerging market needs.
- Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives.
5. Market Campaign Management
- Conduct pre-campaign testing and collect information pertaining to campaign performance.
- Execute marketing campaigns based on creative briefs, ensure compliance with budgetary requirements and collaborate with partners closely
6. Marketing Communications Plan Development
- Support efforts in developing marketing communications plans.
- Implement promotional briefs and asses the effectiveness of selected media options.
7. Social Media Marketing
- Track social media activities and recommend improvements to social media marketing and promotion efforts.
- Identify innovative marketing opportunities to enhance customer and corporate client engagement.
8. Public Relations Management
- Manage public relations business communications with corporate clients and channel partners.
9. Support in Channel Partnering
- Engage and support manager for potential channel partners to increase market share and maximise revenue
