OVERVIEW

Artefact, a French data consultancy firm founded by McKinsey and Google alumni, has merged with Netbooster Group, an internationally operating media performance agency that has been pioneering the digital media space for 18 years. The new Group is the first digital marketing agency designed for the AI era and function as the digital one-stop-shop all CMOs need in order to master the digital ecosystem. Artefact is built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies. We offer a broad range of services, from strategic consulting (vision, tools, governance) to operating campaigns across channels (search, display, social, CRM) through data science (segmentation, scoring, predictive algorithms) and creativity (big ideas, brand platforms & applications). We believe that what we are building will disrupt the marketing industry, through our tech mindset (automatisation, AI), integrated teams (media specialists, consultants, data scientists and creatives working together), fact-based approach (transparency, business impact) and culture of excellence among our employees (PhDs/MBAs, top tier schools, ex-McKinsey/BCG/Bain, …). Our integrated one-stop-shop approach translates into 3 divisions, being developed across 25 offices in 17 countries, with 1000+ employees: Digital Marketing Expertise, Data Consulting and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017. Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s profound marketing experience. Artefact has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange. With its two local brands metapeople in Germany and 4Ps Marketing in the UK, Artefact is one of the largest independent international agency led by media and data experts. Together with our clients we set new marketing standards!