OVERVIEW
Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media and lifestyle company in the Digital, TV, Radio and eCommerce space.
It is Malaysiaâs No. 1 online media company with 6.7 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands. The company serves 21 million individuals in 5.3 million households, or 72% of Malaysian households, who are able to watch Astro content on all screens and on demand, be it TV, laptop, tablet and phone.
NJOI, the companyâs subscription-free TV service, offers all Malaysians free access to 28 TV and 20 radio channels on TV and mobile devices. With its subscription-free model, NJOI has been well-received and will continue to drive the companyâs market reach.
Astro Radio includes Malaysiaâs highest rated stations across key languages and there are available on both terrestrial and digital channels, reaching 16 million weekly listeners.
Astro holds the distinction of the âGoldâ award in the Media and Entertainment category at the Putra Brand Awards for 7 consecutive years from 2010 to 2016, including the âBrand of the Yearâ award in 2012, the âBrand Iconâ award in 2013 and the âMalaysian Marketer of the Yearâ award in 2016. Astro Kasih is the companyâs CSR arm, whose award winning programmes have been recognised for its innovation and life-changing impact on the community it aspires to serve.