OVERVIEW

Founded in 2012, Hong Kong-based analytics company Cenique is revolutionizing the digital signage industry by providing its clients with a cost-effective way to harness mobile and big data technology for in-store advertising and audience measurement. Cenique’s primary offering, the IntelliSense Audience Measurement tool, uses an in-store webcam connected to an Android-based media box to gather anonymous customer data across nine key metrics, including age, gender and time of day spent in the store. Using a convenient browser-based dashboard, clients can view location-specific metrics, and also select from advanced options, such as the automatic adjustment of their digital signage content based on the gender or age of shoppers. The digital signage is streamed by the media box, which uses a quad-core processor to broadcast 1080p videos. In 2013, Cenique won the Hong Kong ICT Best Business Product Award, and, in 2015, it received a Hong Kong ICT Gold Award Best Smart HK - Big Data Application Awards. Cenique operates in 16 countries and employs a small team of about 20 associates, with headquarters in Hong Kong and additional offices in the United States and India.