Direct Lending Sdn Bhd
Direct Lending Sdn Bhd
Direct Lending Sdn Bhd
Online personal lending for the underserved

Financial Services and Products



10 - 19


Direct Lending is an online personal lending platform that provides the underserved fast, simple, safe and affordable access to credit. Direct Lending commenced operation late 2016 by distributing personal financing underwritten by our financing partners and since then, our monthly loan disbursement volume has increased over 60 times. We are operational profitable.

Direct Lending is a participant in 2017 Malaysian Global Innovation & Creativity Centre (MaGIC) Global Accelerator Programme. We are a team of finance and technology professionals with a combined experience of more than 30 years gained from working across Malaysia, London, Hong Kong and Singapore. Read more about us:


We believe every hardworking adult deserves to have access to safe and affordable borrowing. Our mission is to provide the underserved fast, simple, safe and affordable access to credit; helping hardworking individuals to meet their emergency needs and achieve their dreams.


We’re a small but ambitious bunch who believes that every working adult should deserve to have access to transparent and affordable credit. We believe what we do can have a positive impact to the society and people around us. We move fast, encourage testing and learning, making mistakes and learn from them, and challenge conventional thinking.

We hope you’ll join us for our exciting journey ahead!


At Direct Lending, we are a customer centric organisation, believing everyone deserves to be treated equally, with respect and in a thoughtful way with unforgettable positive experience. That’s why we invest in our greatest asset: our people

  • competitive compensation
  • monthly travel allowance
  • outpatient benefit
  • office near MRT, easily accessible
  • word hard, play hard
  • free flow of snacks
  • casual dress code
  • leisure working environment