OVERVIEW

Dressabelle Pte Ltd (“Dressabelle/DSB”) envisions becoming South-East Asia’s leading Online Fashion Commerce portal. At “Dressabelle” (DSB), every belle is treated to style laced with a contemporary edge. Dressabelle is an online boutique that provides working ladies with the latest fashion. Distinctive and affordable fashion manufactured by Dressabelle makes no compromise on quality. Dressabelle delivers Fashion for the Career Woman. Updating 8 times with over 240 products a month, Dressabelle consistently offers fast fashion that appeals to working ladies as well as to the youth. Living up to the digital age, Dressabelle uses cutting-edge analytics technology to optimize the shopping experience. Dressabelle also has in place, forums and online live chats to communicate with customers in real-time. Today, Dressabelle is more than a fashion label. It is transformed from a fashion house to a lifestyle brand, with capabilities in product marketing, social media, online marketing, content creation and brand endorsements. In 2012, Dressabelle was one of the top 10 most searched online shops in Singapore. Dressabelle has also established itself within Singapore and Malaysia, and is in a expansion phase within South-East Asia.