OVERVIEW

Industry: Fashion/Lifestyle E-Commerce Marketplace based in Singapore

Our Vision

Fondly was found on the belief to lead the market when it comes to introducing the latest fashion and lifestyle trends in South East Asia.

Our aim is for our customers to find the products you love and to bring out the best in you.

Fondly will make you look, and feel good.

Our Story

The birth of Fondly started from an everyday problem that many face: Why is it so difficult to find fashionable and affordable apparels that fit the body type of us South East Asians?

The answer lies in how the industry works. The choices that we have are limited by the big international overseas brands that are made for westerners built to begin with, not for us.

Since we have limited options, we are forced to put up with expensive and mediocre products which makes us look the same as thousands of other people.

Remember seeing someone wearing the same apparel as you? Hate that feeling? We hate that too.

Fondly was created for a simple reason; for everyone to dress well and look attractive.

Everyone wants to look good and feel confident. We want to be attractive to the people around us and present ourselves the best we can.

Fondly personally curate and select the brand that are on our platform.

We personally meet up with brands owners from South Korea, understand their brand story and why they started their brand.

Fondly lists brands that are fashionable, trendy that fits our summer climate and body built in Asia.

We are proud to have gone into partnership with a few very outstanding business owners and to have them listed on Fondly! We are continuously working on bringing more amazing brands to you!