OVERVIEW

iCrepe is locally made, locally flavored and locally served. We want to invade Singapore with our high quality, fresh, healthy, tasty and convenient snack. Under the iCrepe concept, we empower our customers with “iCreate”. It’s something that one would find oneself craving for regularly and never tire of.

Philosophy

Our philosophy is simple. We focus not on variety but quality. The product line is deliberately limited but sufficient to allow “iDiscover” and “iCreate” in its own unique way.

Store Design & Concept

We want store that stand out, not stick out. A place that can drives up the consumers’ impulse to buy. We need to have the sufficient space to evoke the sense of empowerment of “iChoose, iCrave, iWant”.

We pick to be in places where we can be an asset to the people, shops and buildings that will surround us and we will be good and friendly neighbours.