OVERVIEW

Noggin is a personal data company. We make the parts creating seamless consumer experiences. The idea behind Noggin started from our close collaboration with the HAT research project in the UK (hubofallthings.org).

We do this by helping people to collect, store, contextualize and harvest their personal data with other public/private datasets in a privacy-preserving & secure manner (to monetize or benefit) where: i) businesses can use to co-create unique, personalized service propositions ii) consumers can gain relevant & meaningful insights of themselves iii) marketers can conduct permissive 1-1 consumer targeting, and iv) for research purpose, brands can make direct (exchange) offers to trade for people's data.

Our unique value proposition lies in the proprietary data-flattening, context-aware & privacy-first integrated technology, and the pay-as-use & multi-sided platform biz model.