OVERVIEW

Purpose/Built is a strategic brand and digital design agency with offices in Kuala Lumpur and Singapore. Our work is spurred by invention, grounded in science and given flight by art. Our agency model is the perfect study of our work in context. The case for transformation was driven by a need to evolve our industry and our service delivery model. The blueprint was developed by the agency, and co-perfected with clients and mentors. The result is a thoughtful, deliberate agency model, rooted in strategic partnership, based on market demand, and sharpened by diverse experience and enduring passion.

MISSION

WORKING FROM THESE FOUNDATIONAL REQUIREMENTS, WE DEVISED A STRATEGY TO BUILD THE ‘PERFECT AGENCY’. AN AGENCY THAT IS WELL-POSITIONED TO BUILD ON OUR LONG HISTORY OF EXCELLENCE, OUR CAPABILITIES, AND IS POISED TO OFFER A PALPABLY RICHER AND UNIQUE CLIENT EXPERIENCE.

CULTURE

WE FOCUSED LESS ON TYPICAL AGENCY FAILURES AND SHORTCOMINGS, AND MORE ON UNDERSTANDING WHAT CONSTITUTES AN ‘IDEAL’ AGENCY MODEL. WE LEARNED THAT THERE ARE FUNDAMENTALLY FOUR, CRUCIAL ADAPTATIONS AGENCIES NEED TO MAKE TO BUILD AND GROW MEANINGFUL RELATIONSHIPS WITH THEIR CLIENTS: