OVERVIEW

Founded in 2013, Sparkline was created to provide companies with a strategic, transparent and practical approach to Digital Analytics. The founders, Vinny and Aleetza, spent over 20 years in Digital and Asia, working with Fortune 500 companies on Digital Strategy and Analytics. With many of these years spent at Google, they saw an opportunity to start a company which simplified data, made it accessible and most importantly actionable. Businesses who strive for these skills can access customers in more effective and relevant ways, which ultimately increases profitability and drives innovation.

Sparkline takes a business first strategy to customer engagement. Our team of ‘Sparks’ are highly qualified, passionate and strive to build partnerships that deliver results through creative and practical suggestions that have immediate impact on businesses while maintaining an agnostic approach to the industry, and integrity through transparency.

MISSION

Sparklines mission is to democratise the digital data landscape and make data driven decision making accessible to every business.

CULTURE

Sparks Guiding Principles

1. Be Accurate Businesses need valid/relevant and actionable data, regardless of the tool
2. Be Creative Connecting the dots leads to a much greater customer centric view across devices/platforms/products and experience. Architectures are bespoke, creative, and relevant.
3. Make It Simple Becoming Data Driven is a process. There is no one size fits all or quick fix. Become data driven through incremental change not drastic overhaul.
4. Practical/Tangible/Now To be business relevant and see data driven results, you need to act today, not in 12 -18 months time. Create small, simple and tangible recommendations that are possible and show result quickly
5. Tell The Story...its about Us. Look at data the way a detective examines a crime scene. Try to understand what happened and what evidence needs to be collected. The visualization—it can be a chart, map or single number—will come naturally once the mystery is solved. The focus is the story.
6. Be Strategic. Tools are the facilitators to the insights, they are not a crystal Ball and neither are we. We are only as good as the information we have and your tool can only deliver according to the relevance to the business
7. Evolve. Understand the customer journey and the micro goals that help to match their wants/needs with your services. Optimise your media spend with attribution based insights
8. Test And Iterate . All the greats fail on their journey to greatness, fail fast, iterate, learn and grow
9. Think Digital First. Digital data is big, real time and shows real intent/needs/interests and wants. As the world becomes more connected through the internet of Things, digital data will lead the charge.
10. Be Passionate. We are in the business of psychology. What we tell businesses about their consumers helps businesses be successful but also helps answer customer wants/needs and desires. Once the data is pulled, processed and evaluated, whats the creative step beyond the obvious to bring consumers and businesses closer together?