We believe that buying furniture for your workspace and home should be easy - that's why we've reimagined the way people shop for furniture.
Our product choices and designs are guided by two, seemingly at odds, goals:
1) Creating ergonomic products of the highest quality and product experience while;
2) Lowering the price consumers pay
This led to a re-examination of the industry.
It started with the product. We studied the best out there to understand the features, materials, and manufacturing processes that make them great.
Then, we studied the manufacturing processes to identify what can be eliminated, simplified, or replaced without compromising the product experience.
Finally, we optimised the supply and distribution chains, so costs that don’t add value to the consumer are eliminated.
The deal is simple. We invest the time, sweat and money to make it happen. And you get to enjoy the benefits – of affordable ergonomics products with uncompromising durability, features, and quality.