JOB DESCRIPTION

Position Overview

We are currently looking for a highly motivated and driven individual for the role of Social Media & Digital Marketing Specialist. As a Social Media & Digital Marketing Specialist at Kasual, you will develop and manage Kasual’s social media strategy, online reputation management, and will establish best practices for all digital platforms. You will champion data driven insights to help improve customer engagement, retention, and loyalty. The ideal candidate is someone with extensive digital marketing experience who is obsessed with social media, customer engagement and data.

JOB RESPONSIBILITY

Responsibilities

• Own and manage Kasual’s social media presence. Understand our audience, our competition and build content that drives customer engagement and traffic to brinkshome.com.
• Develop and maintain an engaging content calendar across Twitter, Facebook, LinkedIn and Instagram.
• Use social media management, listening, and analytics tools to measure key metrics and sentiment.
• Create and manage an online review funnel for building online reviews and reputation.
• Manage customer testimonial program, connecting with customers to collect written and video testimonials.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Optimize interactions with other internal departments to streamline processes, and ensure projects are executed to hit deadlines.
• Demonstrate a high level of ownership and ability to work independently with minimal direction.
• Collaborate with internal teams to create cohesive campaigns across digital and social.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Stay up-to-date with the latest digital technologies and social media trends.

JOB REQUIREMENT

• Minimum of two years’ experience in a full-time digital marketing and/or social media position.
• Bachelor's degree in marketing, advertising, public relations, communications or a related field.
• Demonstrated breadth of digital marketing knowledge with a strategic view on how social media programs can support search optimization, reputation management, and inbound marketing programs as well as paid, earned, and owned media goals.
• Active and professional personal presence in social media, with working knowledge of each network and its best practices as it applies to B2B marketing.
• Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
• Excellent time and project management with exceptional attention to detail.
• Exceptional written and verbal communication skills.
• Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.
• Ability to work well independently with direction and as part of a larger team.
• Fast learner with creative problem-solving skills.
• Ability to assess priorities and manage time and resources accordingly.
• Ability to interface with all levels of management successfully.
• Email management background is strongly preferred.