JOB DESCRIPTION

Senior Marketing executive is responsible for the planning, design, optimization maintenance, measurement and reporting of SoftSolvers' websites, social media, and demand generation programs to increase brand awareness and preference and generate qualified leads, across all products of SoftSolvers.

JOB RESPONSIBILITY

Adhering to SoftSolvers digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all SoftSolvers digital-marketing related activities including websites, social media sites, microsites and digital marketing campaigns

Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO

Analyze and report on customer behavior insights to improve website

Manage e-mail marketing programs, lists, imports, and permissions

Conduct landing page and e-mail campaign tests

Coordinate online sales and marketing events, such as webinars

Engage with content writers and maintain content publishing editorial calendar

Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support

Drive development and management of digital co-marketing and co-branded partnerships

Develop creative briefs to give the internal creative team clear direction

Ensure digital design is optimized for branding, impact, SEO, web development, etc.

Identify opportunities for applying new technologies, digital products and services to online campaigns

JOB REQUIREMENT

Education & Experience

• Degree in marketing, communications, journalism or related field
• Minimum 3 years of progressive marketing experience required, including a min of 1 year experience in Enterprise software (B2B business software like ERP, CRM, HR or Accounting) 
• Minimum 1 year of experience in managing a small team (internal and external) handing multiple marketing activities

Knowledge, Skills & Abilities

• Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. Portfolio demonstrating work, analytics and metrics will be required as part of the interview process.
• Strong digital copywriting, design, content marketing, and verbal communication skills required
• Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
• Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
• Ability to work with multiple vendors or freelancers on smaller campaigns and targetted marketing projects for immediate results
• Fluent in Google Analytics software
• Strong attention to detail and meeting deadlines
• Deep interest in keeping up with digital trends that can positively impact our business

Fresh grads / juniors with passion in this area are also encouraged to apply for internship and junior positions.