A sales intelligence tool, Leadbook equips reps with accurate prospect information to reduce research time, personalise conversations and close more deals.
Account-Based Marketing
Account-based
marketing has finally come to scale. Leadbook allows marketers to build on
their Ideal Customer Profile and lay a solid foundation for your account-based
marketing activities by data science. Target accounts, develop messages and
personalize content.
Focus On The Right Target Accounts and
Personnas
Identify new and existing accounts that are
most likely to convert, and focus sales and marketing resources on those top
accounts. Select accounts, discover contacts and develop insights relevant to
the organization profile and personas.
Execute Cross-Channel Campaigns
Deploy your target account list and segments directly into CRM and marketing
automation platforms for seamless campaign execution that will keep your
message top of mind with prospects.
Segment Accounts For Personalized Campaigns
Leverage rich and up-to-date insights about prospectsâ firmographics to create
account segments that can receive tailored messaging and outreach.
Business Benefits
A highly-focused account-based marketing strategy allows you direct your resources and investments to the highest yielding industries, accounts and contacts.
Increase Sales Focus
Eliminate sales cycles with industries, accounts and contacts that have low win-rates or generate lower operating margins.
Reduce Content Budget
Spend less on third-party content sources by leveraging the internal customer success stories and testimonials.
Increase Marketing ROI
Ensure that your marketing investments are securing new logos and generating incremental revenues.
