E-commerce | Customer Branding | Branding | E-commerce Marketing | Social Media Marketing | Marketing
We are looking for a talented marketing specialist to build and lead the execution of Versa’s growth. The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other external teams (Partner) and agencies to develop a marketing strategy and plan. This role requires proven mastery of online and offline marketing - including PR, creative, digital marketing, social media, partnerships and market research and marketing analytics.
● Plan, manage and deliver integrated marketing programmes and campaigns, incorporating both offline and online media
● Accountable for managing the key content platforms in the target market
● Build brand awareness, generate and nurture leads and traffic into multiple media platforms
● Shape customer perception towards Versa and its services; develop strong key value propositions and positioning strategies with market and consumer insights
● Budget and P&L management: Develop short-term and long-term budgets for marketing activities to achieve key business metrics and monitor progress and evaluate performance.
● Candidate must possess a Bachelor’s degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
● At least 7-10 years of relevant marketing experience, both on strategic planning and execution. Experience managing multiple brands or products simultaneously would be a plus
● Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
● Results-oriented and data-driven - Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives
● Highly detail-oriented: Ensure high standards of quality of all marketing and communication materials
● Excellent verbal communication and interpersonal skills
We are a seed stage financial technology (fintech) startup that aims to build a platform that is intuitive, accessible, and affordable cash management solution. Through our partnership with one of the largest asset management firms (Partner) in Malaysia, our users can leverage on high-quality money market funds to manage, protect, and monetize their idle cash. To our Partner, VERSA serves as an alternative digital channel to distribute its cash management products and investment portfolios.